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Brita - The Ugliest Ugly Sweater
Single-use plastic water bottles are trashing our oceans. Brita wanted to bring attention to this issue during the Holiday season, when they sell most of their products. So we created the ugliest ugly sweaters on the planet, woven from recycled ocean plastic and depicting
the dangers of plastic bottles water.
Sweaters were sold on Amazon along
with a Brita bottle.
Proceeds went to Ocean conservancy group Parley.
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Role:
Creative Director / Copywriter
CD Partner:
Chris Liu
CW:
Tori Dubray
Miles Johnson
AD:
Devin Hilgenkamp
Marti Knuth
CCO:
Kurt Fries











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