Brita - The Ugliest Ugly Sweater

Single-use plastic water bottles are trashing our oceans. Brita wanted to bring attention to this issue during the Holiday season, when they sell most of their products. So we created the ugliest ugly sweaters on the planet, woven from recycled ocean plastic and depicting
the dangers of plastic bottles water.

Sweaters were sold on Amazon along
with a Brita bottle.
Proceeds went to Ocean conservancy group Parley.

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Role:

Creative Director / Copywriter

CD Partner:

Chris Liu

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CW:

Tori Dubray

Miles Johnson

AD:

Devin Hilgenkamp
Marti Knuth

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CCO:

Kurt Fries