Anthem BCBS - Remarkable

People have no time to stop and learn about their health insurance. Anthem BCBS recognized this and started a company-wide effort to make everything simple, easy and affordable. We were asked to launch this new effort with a :60.

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Role:

Creative Director / Copywriter

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CD Partner:

Marco Howell

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CCO:

Kurt Fires

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Director:

Fred Scott - Merman